Product Manager responsible for private label product strategy and lifecycle management at Benco Dental. Leading cross-functional collaboration and driving product initiatives for growth and profitability.
Responsibilities
Develop and execute category strategies for Benco Dental and ValuLine private-label products aligned with company growth and profitability goals.
Identify new product opportunities based on customer needs, sales feedback, market trends, and competitive analysis.
Build and maintain product roadmaps and lifecycle plans, including product launches, enhancements, and rationalization.
Monitor product performance and recommend actions to improve revenue, margin, and market adoption.
Lead end-to-end product development from ideation through commercialization and post-launch optimization.
Define product requirements, specifications, positioning, and pricing strategies.
Coordinate packaging, branding, labeling, and product documentation in partnership with Marketing and Regulatory teams.
Support go-to-market planning, sales enablement materials, and internal training.
Ensure compliance with applicable regulatory, safety, and quality standards.
Identify, evaluate, and onboard manufacturing partners and suppliers for private-label programs.
Negotiate pricing, supply agreements, MOQs, and contractual terms in collaboration with Supply Chain and Finance.
Manage vendor relationships to ensure product quality, on-time delivery, and cost stability.
Serve as the primary liaison between internal teams and external partners for assigned product categories.
Collaborate with Sales, Marketing, Operations, Quality, Finance, and Customer Service to execute product initiatives.
Develop business cases and financial models to support new product investments.
Monitor KPIs including revenue, margin, inventory performance, and adoption rates.
Represent the voice of the customer throughout product development and lifecycle management.
Requirements
Bachelors degree in Business, Marketing, Supply Chain, Life Sciences, or related field required.
1-3+ years of product management, category management, sourcing, or related experience.
Experience with private-label, healthcare, dental, medical, or consumable products preferred.
Demonstrated success managing cross-functional projects and product launches.
Strong analytical and financial acumen.
Vendor negotiation and sourcing experience.
Project management and organizational skills.
Ability to influence cross-functional teams without direct authority.
Effective communication and presentation skills.
Proficiency with Excel, PowerPoint, and product lifecycle tools/systems.
Benefits
Excellent Compensation Packages
Medical, Dental and Vision Benefits Effective on Day 1
401k Package, Paid Time Off Program, and Profit Sharing
Hybrid Work Environment
Associate Discounts and Community Giveback Programs
College Tuition Savings Program
Caring Family Culture Toward all Associates
Certified as a FORTUNE Great Place to Work
Opportunities to join resource groups that promote Diversity, Equity, and Inclusion
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