Hybrid Brand Management Platform Engineer

at Baranek & Renger

• Job title: Brand Management Platform Engineer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Stuttgart, Germany

About the role

• Brand Management Platform Engineer optimizing brand management systems like Frontify and Papirfly for Baranek & Renger GmbH. Working in a hybrid role that enhances digital branding processes.

Responsibilities

• Setup, configuration and maintenance of brand management platforms (in particular Frontify & Papirfly)
• Development and further refinement of brand guidelines within the systems
• Implementation and enhancement of DAM structures including taxonomy, metadata logic, tagging and governance
• Establishment of access control, role models and workflows
• Support in developing scalable system logics: templates, modules, standard processes
• Technical coordination with software providers (e.g., on features, extensions, roadmaps)
• Small integrations and automations (e.g., via APIs, webhooks, low-code/no-code)
• Participation in the further development of our AI-supported processes around content, structuring and asset management

Requirements

• Strong understanding of digital platforms, structures and processes
• Experience with CMS platforms (e.g., WordPress, TYPO3, Contentful or similar) and confident handling of content structures
• Basic understanding of APIs / interface logic (REST, webhooks, etc.)
• Interest in AI tools and their sensible application in content and asset workflows
• Experience with Frontify, Papirfly, Bynder or similar is helpful but not required
• Good German and English skills, both written and spoken, to communicate with our mostly international clients
• Desire for continuous learning and personal development
• Self‑initiative, a sense of responsibility and the drive to see things through to completion
• Enjoy direct coordination in a small team setup
• Clear communication: structured, solution-oriented, pragmatic
• You don’t want to “just maintain” but to build
• Polite and confident manner within the team and with external service providers
• Structured working style and high quality standards
• Ability to translate complex content into clear system logics
• Enjoy defining standards and making them scalable
• Ability to solve technical challenges systematically (even without perfect specifications)
• Enthusiasm for innovation and ability to optimize processes
• Ensuring timely and high-quality delivery of projects
• Adhering to and optimizing production processes
• Implementing best practices to further optimize workflows
• Achieving value-creation goals and increasing customer satisfaction

Benefits

• Flexible working hours/flextime
• Friction-free onboarding: we ensure a smooth start and support you step by step
• Part-time models available
• Mobile work 2–3 days a week
• 30 days of vacation (based on a 5-day week)
• Company bike subsidy/coverage
• Childcare allowance
• Commuting allowance
• Meal subsidy and various non-cash benefits
• Ergonomic workplace (e.g., height-adjustable desk)
• Learning & development budget
• E-learning offerings
• Dogs welcome at the workplace
• Company pension plan