Senior Performance Art Director at Back Market, crafting and executing performance marketing campaigns. Collaborating within a dynamic team to elevate brand storytelling through creative insights and design.
Responsibilities
Lead the visual direction and execution of paid social and performance ad campaigns
Design and produce a consistent flow of creative assets
Collaborate closely with Performance & Engagement Marketing team to understand goals
Bridge Brand & Performance: ensure every asset converts and feels on-brand
Experiment and learn: build creative testing roadmaps and turn insights into creative opportunities
Ensure creative output is both on-brand and conversion-oriented
Champion performance creative as part of the brand storytelling ecosystem
Partner with external creators to push creative boundaries
Elevate Back Market’s brand impact globally through crafted, breakthrough creative
Long-term goal: define and develop a distinct visual world and social identity
Requirements
Fluent english is mandatory
8+ years of experience in art direction, design leadership, or a related field
Proven experience crafting and scaling high-performing and high-quality creative assets for social ads
Deep understanding of social platform best practices, trends, and formats
Strong grasp of creative testing methodologies, A/B testing, and using performance metrics to inform creative decisions
Strong design leadership mentality, with the ability to mentor, guide, and elevate creative teams
Strategic mindset, and strong communication skills to align brand storytelling with business goals
Mastery of design tools (Adobe Creative Suite, Figma, etc.)
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