Intern in Social Media and Producing at ZEIT Weltkunst Verlag in Berlin. Support the team in producing content for WELTKUNST ONLINE and managing social media accounts.
About the role
- Social Media Specialist executing Arcadis’ global social media strategy across LinkedIn and Instagram. Responsibilities include content management, community management, and performance monitoring.
Responsibilities
- The Social Media Specialist will be responsible for executing the global social media strategy for Arcadis on LinkedIn, Facebook, & Instagram.
- Key responsibilities will include content management, community management, generating inbound traffic and monitoring performance.
- The role will also include providing support to execute paid media campaigns on LinkedIn and Facebook.
- Developing social media plans for campaigns
- Managing social media campaigns end-to-end, ensuring all scheduled posts are published via Oktopost accurately and on time according to the content calendar and campaign objectives.
- Troubleshooting and handling ad hoc queries from the global marcomms community and business stakeholders
- Communicating insights and best practices to peers and colleagues
- Continuously monitoring trends and competitor insights
- Managing assigned tasks from global project request tool in a timely manner.
- Stay updated with social media trends and drive experimentation of innovative executions and creative approaches to deliver fresh and engaging content.
- Closely work with the stakeholder, Creatives & Design, and Content teams to request new content to be promoted on social media.
- Monitor and manage post engagements such as negative reactions, mentions, and comments as well as messages sent to our social media inboxes.
- Monitor target client engagements in Oktopost to identify priority audiences and content opportunities.
- Monitor benchmarks for measuring the impact of social media content, and analyse, review, and report on effectiveness of campaigns to maximize results.
- Prepare monthly and quarterly reports on channel performance, content performance, and campaign performance and translate them into recommendations and action plans.
- Generate UTM parameters for all social media posts to ensure accurate tracking of traffic sources and performance analytics.
- Sync qualified contacts and engagement data from Oktopost into Eloqua.
- Assist stakeholders in gathering, analyzing, and identifying campaign requirements; ability to gauge the complexity of the request
- Coordinate the work estimates and negotiate turnaround time within the team.
- Provides status updates, raises issues encountered, and adjusts timelines as appropriate
- Support team in developing modules, guides, and process documents on social media best practices for social media community of practice
- Identify and provide suggestions for continuous process improvement
Requirements
- Education: Bachelor’s Degree in Marketing, or any Business-related courses
- 2 years of cumulative hands-on experience in social media marketing, managing social platforms including LinkedIn, YouTube, Facebook, Instagram, and Social Media Management Software
- In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
- LinkedIn (certification or hands-on-experience preferred)
- Facebook (mandatory, hands-on-experience)
- Hands-on experience with Oktopost or similar social media management software.
- Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus.
- Great knowledge on Google Analytics (UA/GA4)
- Familiar with Facebook Meta or Creator studio
- Good understanding of data visualization software like Google Looker Studio.
- Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint) and able to create engaging presentations
- Experience with task management software like Asana or similar.
Benefits
- Our Commitment to Equality, Diversity, Inclusion & Belonging
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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