Hybrid Senior Social Media Specialist

Posted 3 weeks ago

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About the role

  • Senior Social Media Specialist at Arcadis managing global social media strategy across platforms. Responsible for content management and performance monitoring to drive inbound traffic.

Responsibilities

  • Execute the global social media strategy for Arcadis on LinkedIn, Facebook, & Instagram.
  • Content management, generating inbound traffic and monitoring performance.
  • Provide support to execute paid media campaigns on LinkedIn and Facebook.
  • Developing social media plans for campaigns.
  • Managing social media campaigns end-to-end, ensuring all scheduled posts are published via Oktopost accurately and on time according to the content calendar and campaign objectives.
  • Troubleshooting and handling ad hoc queries from the global marcomms community and business stakeholders.
  • Communicating insights and best practices to peers and colleagues.
  • Continuously monitoring trends and competitor insights.
  • Review and quality-check assets and copy provided by regional teams.
  • Planning, strategizing, and implementing new social media channels and formats.
  • Curating social media content to increase brand presence in social networking sites.
  • Creation of monthly organic content calendar.
  • Monitor post engagements such as negative reactions and comments as well as messages sent to our social media inboxes.
  • Prepare monthly and quarterly reports on channel performance and content performance.

Requirements

  • Education: Bachelor’s Degree in Marketing, or any Business-related courses
  • 4-5 years of cumulative hands-on experience in social media marketing, managing social platforms including LinkedIn, Facebook, Instagram, and Social Media Management Software
  • In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
  • LinkedIn (certification or hands-on-experience preferred)
  • Facebook (mandatory, hands-on-experience)
  • Hands-on experience with Oktopost or similar social media management software.
  • Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus.
  • Great knowledge on Google Analytics (UA/GA4)
  • Familiar with Facebook Meta or Creator studio
  • Good understanding of data visualization software like Google Data Studio.
  • Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint) and able to create engaging presentations
  • Experience with task management software like Asana or similar.

Benefits

  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

Job title

Senior Social Media Specialist

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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