Senior Social Media Specialist at Arcadis managing global social media strategy across platforms. Responsible for content management and performance monitoring to drive inbound traffic.
Responsibilities
Execute the global social media strategy for Arcadis on LinkedIn, Facebook, & Instagram.
Content management, generating inbound traffic and monitoring performance.
Provide support to execute paid media campaigns on LinkedIn and Facebook.
Developing social media plans for campaigns.
Managing social media campaigns end-to-end, ensuring all scheduled posts are published via Oktopost accurately and on time according to the content calendar and campaign objectives.
Troubleshooting and handling ad hoc queries from the global marcomms community and business stakeholders.
Communicating insights and best practices to peers and colleagues.
Continuously monitoring trends and competitor insights.
Review and quality-check assets and copy provided by regional teams.
Planning, strategizing, and implementing new social media channels and formats.
Curating social media content to increase brand presence in social networking sites.
Creation of monthly organic content calendar.
Monitor post engagements such as negative reactions and comments as well as messages sent to our social media inboxes.
Prepare monthly and quarterly reports on channel performance and content performance.
Requirements
Education: Bachelor’s Degree in Marketing, or any Business-related courses
4-5 years of cumulative hands-on experience in social media marketing, managing social platforms including LinkedIn, Facebook, Instagram, and Social Media Management Software
In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
LinkedIn (certification or hands-on-experience preferred)
Facebook (mandatory, hands-on-experience)
Hands-on experience with Oktopost or similar social media management software.
Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus.
Great knowledge on Google Analytics (UA/GA4)
Familiar with Facebook Meta or Creator studio
Good understanding of data visualization software like Google Data Studio.
Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint) and able to create engaging presentations
Experience with task management software like Asana or similar.
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