Senior Data Analyst at AlmapBBDO leading complex data analyses for performance improvement recommendations. Collaborating across teams to deliver strategic insights and reporting solutions.
Responsibilities
Lead complex performance analyses and recommend data-driven improvements.
Strong foundation in basic statistics and methodologies for creating reports and conducting data studies.
Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and building presentations in PowerPoint.
Implement and configure advanced analytics tools such as Google Analytics and Google Tag Manager.
Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
Mentor junior analysts, promoting team development and actively reviewing and improving materials produced by these roles.
Analyze media, website, and CRM data.
Produce proactive reporting to optimize media campaigns.
Liaise with various internal and external teams to map processes and enable 360-degree measurement of campaigns.
Requirements
Bachelor’s degree in Statistics, Mathematics, Engineering, Physics, or related fields.
Proven experience in data analysis and digital marketing tools.
Proficiency with tools such as Google Analytics, Excel, SQL, Power BI, or Tableau.
Strong leadership and communication skills.
Understanding of marketing concepts such as customer journey, conversion funnel, attribution, and taxonomy.
Nice to have: knowledge of Agile methodology; familiarity with on- and off-channel media metrics, acquisition metrics, and business metrics.
Advanced to fluent English (essential for leading projects, presenting strategic insights, and communicating effectively with global teams).
Official Google Skillshop certifications: GA4, DV360 (Display & Video 360), Campaign Manager, Google Ads Measurement.
Benefits
Diverse and inclusive environment
Continuous learning and development
Opportunity to work at a globally recognized company
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