Hybrid Director of Data Analytics

at AlmapBBDO

• Job title: Director of Data Analytics
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Senior Data Analytics Director at AlmapBBDO leading a Data Analytics team. Responsible for client data strategy and cross-functional collaboration to drive marketing impact.

Responsibilities

• The Data Analytics Directorate is responsible for bringing broad data and technology expertise to the marketing context, ensuring a clear understanding of the client’s situation across multiple aspects of their business and competitive environment to develop the data strategy.
• This role leads, at a senior level, a Data Analytics team of approximately 8 to 12 people, whose main responsibilities include:
• Serve as the data focal point for internal and external clients;
• Maintain close relationships with clients to gain a comprehensive view of their culture, challenges, and strengths, enabling identification of needs, technical requirements, and compliance requirements;
• Plan measurement approaches, provide requirements to the technology team, interpret data, and present decision-focused analyses aligned with agreed objectives for campaigns of all types, across all channels and stages of the communication funnel;
• Play an active role in investigating issues and identifying growth levers for the brands served, using the available tools;
• Lead projects laterally in collaboration with other data and technology disciplines such as Data Engineering and Martech;
• Guide clients toward best practices in solution design and governance of the data environment;
• Ensure the team meets deliveries on time and with the quality expected by the client;
• Participate in and contribute to knowledge-sharing and team-building activities organized for the entire Data area;
• Contribute actively to advancing automation agendas and the use of artificial intelligence;
• Ensure we maximize the value of tools provided by the agency and by clients;
• Promote team training focused on career-stage progression.

Requirements

• Senior-level experience, with a solid track record in marketing/advertising and in a management or senior leadership position;
• English is mandatory;
• Strong interpersonal skills, clear communication, adaptability, a sense of urgency, and conflict resolution abilities;
• Ability to prioritize and anticipate problems, as well as deep understanding of the client’s business;
• Ability to engage with clients across different segments such as CPG, Finance, Travel, Automotive, etc.;
• Knowledge of business and marketing strategy and of technology operations within advertising agencies;
• Boundless curiosity and strong analytical thinking skills;
• Strong experience in data analysis focused on the performance of on/offline advertising campaigns and digital channels (web and app);
• Broad knowledge of tools for campaign management, optimization, and measurement, as well as journey automation, personalization, testing, and non-standard data sources;
• Knowledge of the application of statistics in a Marketing context: descriptive and inferential analyses, hypothesis testing and experiments, and forecasting/projections;
• Conceptual understanding of data science applied to Marketing: predictive and prescriptive analyses; segmentation, propensity models, attribution models (MMM, MTA), and modeling of customer-centered metrics (CAC, LTV, churn, RFM);
• Understanding of paid and organic contexts, pre- and post-click; familiarity with market platforms such as web analytics tools, buy-side platforms, CDPs, DMPs, Ad Verification solutions, etc.;
• Conceptual knowledge of tools traditionally used by advertising agencies such as ComScore, TGI, Monitor;
• Experience working in advertising agencies to facilitate relationships with other departments;
• Experience with agile methodologies and project management tools such as Jira/Hive.

Benefits

• Not specified