Data Analytics Specialist leading data performance analyses for media campaigns in creative agency. Strong background in data tools and client interaction required.
Responsibilities
Lead complex performance analyses and propose data-driven improvements for media and communication campaigns.
Strong command of basic statistics and methodologies for reporting and data studies such as A/B testing, incrementality, and predictive analyses.
Develop and present strategic reports and insights to clients and internal stakeholders, using storytelling and creating reports in PowerPoint or Power BI.
Implement and configure advanced analytics tools such as Google Analytics 4 and Google Tag Manager.
Lead debugging processes for event triggers, pixels, and media tags to ensure accurate data collection.
Act as the internal and client-facing point of contact for day-to-day requests.
Requirements
Solid experience in data analysis and digital marketing tools.
Proficiency with tools such as Google Analytics 4, Excel, SQL (for querying BigQuery), Power BI or Looker Studio.
Experience as a client-facing lead/interface.
Strong understanding of marketing concepts such as customer journey, conversion funnel, attribution, and media mix modeling.
Advanced English for meetings with global teams.
Benefits
Inclusive and diverse work environment
Opportunities for professional development and knowledge exchange
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