Digital Designer responsible for high-impact digital advertising assets at Allwyn UK. Translating complex briefs into engaging multimedia content for the National Lottery's transformation journey.
Responsibilities
Lead the design and production of digital advertising assets, primarily focusing on high-performing web banners, social media assets, and direct response creative.
Contribute to team brainstorms as a conceptual thinker, finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry.
Create sophisticated, lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer, ensuring seamless performance across all devices.
Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape.
Execute creative concepts from initial brief through to final assets, including asset resizing and versioning for multi-channel campaigns.
Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments.
Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware.
Actively share creative ideas, trends, and techniques across the wider design team to foster a culture of innovation and continuous improvement.
Requirements
Demonstrable experience in a design role within a studio or agency environment, with a portfolio showcasing a mix of graphic design, motion graphics and digital display.
Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming.
Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens, understanding how to capture attention in a physical environment.
Advanced proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator, InDesign) and specialised animation tools (Adobe Animate).
While not essential, experience with GreenSock (GSAP) and JavaScript is highly desirable to help push the boundaries of interactivity and animation.
A strong grasp of digital "best practice" using colour theory, layout, and visual hierarchy to maximise engagement and create thumb stopping content.
Working knowledge of web accessibility, usability guidance, and the process of supplying production-ready assets for complex digital ecosystems.
A proven ability to translate complex briefs into simple, high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution.
A deep understanding of the current digital advertising landscape, including emerging trends in social media, direct response best practices, and interactive design.
Benefits
Company bonus scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Complimentary Private Medical
Life Assurance
Enhanced Maternity & Paternity leave
£500 wellness allowance
Access to nutritional advisor and personal trainers
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