Hybrid Digital Designer – Mid-Weight

Posted last week

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About the role

  • Digital Designer responsible for high-impact digital advertising assets at Allwyn UK. Translating complex briefs into engaging multimedia content for the National Lottery's transformation journey.

Responsibilities

  • Lead the design and production of digital advertising assets, primarily focusing on high-performing web banners, social media assets, and direct response creative.
  • Contribute to team brainstorms as a conceptual thinker, finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry.
  • Create sophisticated, lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer, ensuring seamless performance across all devices.
  • Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape.
  • Execute creative concepts from initial brief through to final assets, including asset resizing and versioning for multi-channel campaigns.
  • Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments.
  • Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware.
  • Actively share creative ideas, trends, and techniques across the wider design team to foster a culture of innovation and continuous improvement.

Requirements

  • Demonstrable experience in a design role within a studio or agency environment, with a portfolio showcasing a mix of graphic design, motion graphics and digital display.
  • Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming.
  • Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens, understanding how to capture attention in a physical environment.
  • Advanced proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator, InDesign) and specialised animation tools (Adobe Animate).
  • While not essential, experience with GreenSock (GSAP) and JavaScript is highly desirable to help push the boundaries of interactivity and animation.
  • A strong grasp of digital "best practice" using colour theory, layout, and visual hierarchy to maximise engagement and create thumb stopping content.
  • Working knowledge of web accessibility, usability guidance, and the process of supplying production-ready assets for complex digital ecosystems.
  • A proven ability to translate complex briefs into simple, high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution.
  • A deep understanding of the current digital advertising landscape, including emerging trends in social media, direct response best practices, and interactive design.

Benefits

  • Company bonus scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Complimentary Private Medical
  • Life Assurance
  • Enhanced Maternity & Paternity leave
  • £500 wellness allowance
  • Access to nutritional advisor and personal trainers
  • Discounted Health Assessments
  • Complimentary Financial coaching

Job title

Digital Designer – Mid-Weight

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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