Graphic Designer producing high - quality visual assets for NRS Digital Media's marketing and sales efforts. Ensuring timely delivery of on - brand assets aligned with commercial priorities.
About the role
- Digital Designer responsible for high-impact digital advertising assets at Allwyn UK. Translating complex briefs into engaging multimedia content for the National Lottery's transformation journey.
Responsibilities
- Lead the design and production of digital advertising assets, primarily focusing on high-performing web banners, social media assets, and direct response creative.
- Contribute to team brainstorms as a conceptual thinker, finding innovative ways to answer briefs with a genuine enthusiasm for the creative and advertising industry.
- Create sophisticated, lightweight HTML5 animated banners using tools like Adobe Animate or Google Web Designer, ensuring seamless performance across all devices.
- Develop and deliver engaging digital content specifically for retail media screens. This includes HTML-coded animations and motion graphics tailored for the retail landscape.
- Execute creative concepts from initial brief through to final assets, including asset resizing and versioning for multi-channel campaigns.
- Ensure all digital creative is strictly aligned with visual and verbal identity guidelines while pushing the boundaries of what is possible in digital and retail environments.
- Optimise file sizes and code to ensure fast loading times and compliance with technical specifications for various ad networks and retail media hardware.
- Actively share creative ideas, trends, and techniques across the wider design team to foster a culture of innovation and continuous improvement.
Requirements
- Demonstrable experience in a design role within a studio or agency environment, with a portfolio showcasing a mix of graphic design, motion graphics and digital display.
- Knowledge of HTML5 animation and an understanding of the technical limitations and possibilities of web programming.
- Experience or a strong understanding of designing for digital-out-of-home (DOOH) or retail media screens, understanding how to capture attention in a physical environment.
- Advanced proficiency in Adobe Creative Cloud (After Effects, Photoshop, Illustrator, InDesign) and specialised animation tools (Adobe Animate).
- While not essential, experience with GreenSock (GSAP) and JavaScript is highly desirable to help push the boundaries of interactivity and animation.
- A strong grasp of digital "best practice" using colour theory, layout, and visual hierarchy to maximise engagement and create thumb stopping content.
- Working knowledge of web accessibility, usability guidance, and the process of supplying production-ready assets for complex digital ecosystems.
- A proven ability to translate complex briefs into simple, high-impact digital stories. You should be as comfortable at the brainstorming stage as you are during technical execution.
- A deep understanding of the current digital advertising landscape, including emerging trends in social media, direct response best practices, and interactive design.
Benefits
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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