Social Media Lead enhancing digital presence across channels for Gieni ABX and Gieni Explorer. Manage content strategy, campaigns, and community engagement in a hybrid role.
About the role
- Creative specialist developing platform-native social media content for AllTrails. Collaborating with the marketing team to engage audiences on channels like Instagram and TikTok.
Responsibilities
- Concepting, creating, and editing platform-native social content, with a primary focus on Instagram and TikTok
- Developing and executing the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
- Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
- Writing clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
- Collaborating closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
- Incorporating UGC and community insights into content in partnership with the Community Manager
- Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach
Requirements
- 1–3 years of experience creating content for social media platforms
- Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
- Overflowing with ideas for telling AllTrails-relevant stories through social
- Strong understanding of short-form video and platform-native storytelling
- Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
- Collaborative, curious, and eager to learn and grow
- Passionate about social media, digital culture, and the outdoors
- You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor
Benefits
- Competitive and equitable compensation, including ownership through equity and performance-based bonuses.
- Comprehensive health, dental, and vision coverage to support your physical and mental well-being.
- Unlimited PTO and flexible parental leave policies that prioritize your life outside of work.
- Remote work stipend to help you design a comfortable and productive home office.
- Annual continuing education budget to invest in your long-term professional growth and skills.
- Exclusive discounts on our subscriptions and merchandise for you and your friends & family.
- An authentic investment in you as a human being and a professional—we value your identity as much as your output.
- Trail Days: One dedicated day per month to get outside, use our services, and provide feedback to help us build a better product together.
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