CUPOLA seeks a Social Media Analyst to manage its digital presence and content strategy. Drive engagement and brand awareness through strategic social media initiatives in the real estate market.
About the role
- Social Media Analyst managing content and interactions on social media for a healthcare-focused company. Collaborating across teams to enhance digital presence and insights generation.
Responsibilities
- Conduct active monitoring (social listening) of social networks and brand mentions, identifying trends, opportunities, and potential crises;
- Manage responding on social networks, ensuring prompt replies aligned with the brand's tone of voice and institutional guidelines;
- Classify and organize community interactions, routing requests to internal teams when necessary;
- Produce periodic social listening and performance reports, including data analysis, insights, and strategic recommendations;
- Support content management and planning for social networks, collaborating with the team to organize the editorial calendar;
- Contribute to content production and review when needed, ensuring alignment with the brand strategy;
- Monitor potential crisis or reputation issues, assisting in the development of responses and official positions;
- Work collaboratively with content, communications, and marketing teams to enhance the brand's digital presence.
Requirements
- Previous experience in Social Media, with hands-on work in social listening and responding;
- Experience using the Emplifi platform for monitoring, interaction management, and performance analysis;
- Knowledge of social media content management, including planning and maintaining the editorial calendar;
- Experience creating reports and analyzing social media metrics;
- Excellent writing and communication skills, with attention to the institutional tone of voice;
- Analytical and organized profile, with a sense of urgency for managing interactions and potential crises.
- Differentials: Experience managing digital communities;
- Experience in companies with high interaction volumes or online reputation management;
- Knowledge of additional social monitoring and analytics tools.
Benefits
- Meal voucher / food allowance;
- Flexible working hours and arrangements (for remote positions);
- Transportation voucher (for hybrid or on-site positions);
- Profit-sharing (PLR);
- Multi-benefits: Flexible benefit via Flash Card to use as you prefer;
- Gympass / Wellhub;
- Psicologia Viva (online platform for consultations with psychologists and nutritionists);
- Health and dental insurance;
- Life insurance;
- Extended parental leave (up to 6 months for mothers and 20 days for fathers);
- Rede D'Ór: support and essential information for maternal and infant health through an accredited nursing network;
- Birthday Day Off (one day off to take on your birthday or during your birthday month);
- Platform with multiple courses to improve your skills (UCA);
- Language academy (AIA);
- Leadership development program;
- Discount on undergraduate and postgraduate courses at Afya's educational institutions.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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