Chief Commercial Officer leading commercial organization and global growth for premium sim racing technology. Expanding into new markets and drives revenue growth while advocating a human - centric culture.
About the role
- Head of Marketing overseeing brand and marketing strategy for 4th & Reckless. Leading cross-functional teams to develop community and brand positioning.
Responsibilities
- **Your Responsibilities:**
- **Brand & Marketing Strategy**
- Develop and own the 360º brand and marketing strategy to deepen desire, conversation and community around 4th & Reckless.
- Define brand positioning, messaging and seasonal priorities in partnership with Creative and Design.
- Lead annual and quarterly marketing planning, including campaign roadmap, channel strategy and growth initiatives.
- Use cultural insights, social trends and competitive intelligence to inform forward-thinking brand direction.
- **Social & Content**
- Oversee social vision, content strategy and channel performance across all global platforms.
- Build an engaged, loyal community through best-in-class storytelling, platform innovation and two-way communication.
- Set tone-of-voice and creative standards that ensure consistency and brand elevation.
- **Influencer & Events**
- Lead influencer and creator strategy across tiers — from everyday advocates to top-tier talent.
- Drive impactful seeding programs, paid collaborations and long-term ambassador relationships.
- Ensure influencer partnerships deliver measurable brand heat, reach and authentic connection.
- Own the strategy and execution of brand events, activations and pop-ups to drive buzz and emotional engagement.
- **Partnerships & Collaborations**
- Identify and secure partnerships and collaborations that elevate brand perception and cultural relevance.
- Manage launch plans end-to-end, ensuring cross-functional alignment and impact.
- **Leadership & Team Management**
- Lead, inspire and develop a growing team across marketing disciplines.
- Foster a culture of experimentation, creativity and accountability.
- Partner closely with Creative, Design, E-commerce and Product teams to deliver cohesive, insight-driven campaigns.
- Own and manage the marketing budget, ensuring efficient investment and measurable ROI.
- **Performance & Insights**
- Use analytics, customer data and market insights to refine strategies and optimise performance.
- Report on KPIs related to brand growth, engagement, community, influencer ROI and event success.
Requirements
- **About You:**
- Extensive experience in brand or marketing roles, ideally in fashion and lifestyle brands
- Strong strategic thinker with a proven track record of building brand heat and community.
- Deep understanding of social media culture, digital landscapes and influencer ecosystems.
- Strong taste level and ability to balance creative ambition with commercial goals.
- Experience leading teams and working cross-functionally at a senior level.
- Confident communicator with the ability to sell ideas, inspire teams and manage multiple stakeholders.
- Thrives in a fast-paced, dynamic and entrepreneurial environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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