CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Conducting market analyses and surveys
- Interpreting customer and market data in a marketing context
- Conducting interviews and writing case studies
- Preparing reports and presentations for marketing purposes
- Monitoring and measuring the success of marketing initiatives
- Acting as an interface with other departments as part of interdisciplinary marketing activities
Requirements
- Enrolled student majoring in Business Administration, Economic Psychology, Market Research, Communication, or Media Studies, preferably with a focus on Marketing
- Some practical experience in marketing or market research is an advantage
- Knowledge of market research and consumer behavior
- Strong affinity for digital media in a B2B context
- Knowledge of digital usage rights and data protection desirable
- Goal-oriented and structured working style, strong communication skills, and team spirit
- Confident use of common Office applications and market analysis tools
- Business-fluent German and English; additional languages welcome
Benefits
- Structured onboarding program
- 30 days' vacation (full-time equivalent)
- Subsidized EGYM Wellpass for sports and health facilities
- Summer and winter company events
- Team events
- Access to 1:1 coaching and group sessions via the OpenUp platform
- Company pension scheme
- Support for family childcare costs
- Shopping vouchers and access to the Corporate Benefits portal
- Subsidized commuting costs for local and long-distance public transport
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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