GE
GenworthProduct Marketing Writer
Product Marketing Writer crafting clear, persuasive content for CareScout's long - term care products and services. Collaborating with marketing and product teams to shape messaging and brand voice.
About the role
- Plan and own the bilingual editorial calendar aligned to monthly KPIs (organic clicks, rankings, CTR, conversions, SQLs)
- Write and edit English & Arabic content: blogs, website/landing pages, case studies, white papers, product sheets, email nurture copy, ad copy, social captions, and video/script copy
- Build SEO briefs; perform keyword/intent research; optimize on-page elements (titles, H1-H3, meta, internal linking, FAQs/schema)
- Collaborate with SEO on content hubs and interlinking
- Ghostwrite LinkedIn posts and long-form articles for executives and sales leaders
- Localize/adapt messaging per market (KSA, UAE, GCC) while maintaining brand voice and style guides
- Interview SMEs; fact-check claims; ensure accuracy for regulated verticals (life sciences, legal, fintech, eLearning, manufacturing, ICT)
- Coordinate with Design/Video for creative assets; deliver clear briefs and final QA (grammar, tone, consistency)
- Track and report performance via GA4, GSC, Ahrefs/SEMrush, and Looker/Data Studio dashboards
- Use AI writing assistants responsibly per internal SOPs; ensure originality, cite sources, and apply human editorial quality
Requirements
- 5-7+ years professional content writing experience
- 2+ years experience in B2B content writing
- Proven bilingual mastery (near-native English & excellent MSA Arabic)
- Portfolio showing measurable outcomes (traffic growth, rankings, CTR/CVR improvements, lead contributions)
- Strong SEO writing skills
- Familiarity with SEO and analytics tools (Ahrefs/SEMrush, GA4, GSC, RankMath/Yoast)
- Experience with WordPress and Elementor
- Experience producing sales-enablement assets (one-pagers, case studies, email sequences)
- Experience with LinkedIn thought-leadership and ghostwriting for executives
- Excellent research, interviewing, and editing skills; meticulous attention to detail and deadlines
- Knowledge of ABM content, webinar scripts, basic HTML/CMS, and PR/editorial workflows (plus)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
MI
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