IT Service Desk Analyst serving as primary technical support for University of Alberta's 180,000+ users. Engaging in service requests and ensuring effective IT and digital service utilization.
About the role
- Media Analyst optimizing marketing strategies through data-driven insights for Fusion92, a marketing transformation partner. Role involves data collection, analysis, and collaboration with cross-functional teams.
Responsibilities
- Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
- Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
- Serve as technical resource for configuring and adding new data to reporting systems and dashboards
- Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
- Develop and maintain key performance indicators (KPIs) to track media campaign success
- Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
- Conduct analysis to benchmark our performance against client and industry standards
- Create visualizations and reports to communicate data findings effectively to cross-functional teams
- Utilize data visualization tools to present data in a clear and actionable manner
- Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns
- Make data-driven recommendations for budget allocation and targeting adjustments
- Plan and execute A/B tests and experiments to refine media strategies
- Interpret test results to implement improvements in future campaigns
- Provide ad-hoc analysis and support for various data-related inquiries
- Be ready to address urgent requests and deliver insights promptly
- Maintain organized documentation of data sources, methodologies, and results
- Create and deliver regular reports to internal stakeholders
Requirements
- Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
- Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
- Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence
- Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
- Experience with building data tables and querying in SQL is a plus
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Detail-oriented with the ability to manage multiple tasks and meet deadlines
Benefits
- Paid time off
- Remote work options
- Professional development opportunities
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