Senior Associate at PwC focusing on data analytics to drive insights and guide client strategies. Involves advanced techniques and collaboration on AI and GenAI solutions.
About the role
- GTM Data Manager enhancing GTM strategy through data accuracy and governance. Collaborating with multiple departments to improve sales and marketing efficiency while managing offshore teams.
Responsibilities
- Overseeing the integration of AI tools (Clay, Perplexity AI, ChatGPT, Hunter, Python web-scraping libraries) and manual validation processes for effective data enrichment and validation
- Directing the work of overseas data analysts, ensuring quality, productivity, and SLA adherence
- Managing data source identification, controls monitoring, data quality frameworks, and data management
- Driving workshops independently with business stakeholders to understand their use cases and implementing solutions to address the pain points of each GTM group
- Establishing and enforcing scalable data quality processes, including automated checks, deduplication, enrichment, and regular data governance reviews
- Tracking and improving current data quality and accuracy levels to reach GTM data accuracy benchmarks
- Monitoring monthly record ingestion and managing the deduplication process in Salesforce, Hubspot, and Marketo
- Serving as the point of contact for data vendor relationships (ZoomInfo, Openprise, etc.) and managing consumption of credits to minimize the cost of data enrichment
- Defining and gathering business functional data quality rules for core customer and sales metrics
- Optimizing data hierarchy structures and leading hierarchy enrichment/attribution initiatives
- Understanding downstream impacts and communicating data changes effectively
Requirements
- Minimum of 5 years of experience in a data stewardship or data analytics role, preferably in the SaaS industry in Revenue Operations, Data Operations, or related fields.
- Experience of successful database integrations post M&A or after partnership agreements
- Experience of managing and QAing offshore/overseas analyst teams.
- Strong analytical skills with experience building data quality and governance frameworks.
- Proven ability to develop presentations with strong visual storytelling.
- Knowledge of statistical modeling techniques (e.g., multivariable regression analysis).
- Experience with Python, Databricks, and data querying (e.g. SQL/SAQL/SOQL for collecting data from multiple data systems) or programming languages is a plus.
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
- Flexible time off policy, with an encouraged 20 days off per year.
- EAP benefits for you and household members, including counseling and online resources
- 401k matching and Child Education Savings
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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