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Hybrid Content Writer – SaaS, Marketing
Posted 2 months ago
About the role
- Craft high-quality, on-brand content for SaaS platforms across blogs, social, website, email, and in-product/journey templates.
- Turn complex product capabilities (journey orchestration, segmentation, offers, analytics) into clear benefits and stories.
- Plan, write, and manage content: blog articles, social campaigns, landing pages, journey templates, email sequences, one-pagers, product updates, and case studies.
- Translate technical features into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
- Map content to customer journey stages and adapt per channel.
- Partner with design to produce cohesive assets; provide briefs, microcopy, and story-driven narrative structures.
- Collaborate with product marketing to maintain positioning and update assets as features evolve.
- Use analytics to monitor performance (traffic, CTR, activation, demo sign-ups, time-on-page) and iterate.
- Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.
Requirements
- 2–4 years of content writing for SaaS/technology products, preferably in MarTech/marketing automation.
- Proven ability to write for multiple channels (blog, social, web, email, in-product/journey templates) with consistent tone and voice.
- Strong research skills; able to interview SMEs and synthesize complex information quickly.
- Excellent editing and proofreading; command of structure, clarity, and narrative.
- Practical use of AI tools for ideation, outlines, first-draft acceleration, repurposing snippets, and SEO support with human editorial judgment.
- Familiarity with marketing concepts (audience, journeys, offers, personalization).
- Basics of SEO (search intent, on-page structure, internal linking) and keyword research workflows.
- Experience with analytics (Google Analytics, Search Console, social insights).
Benefits
- Wealth-Building: ESOPs & SAR, project/employee referral bonuses, profit-sharing.
- Ergonomics: Top-tier chairs, standing desks, and training.
- Health & Wellness: Insurance up to INR 5,00,000 , subsidized gym, full-body & eye check-ups.
- Upskilling: Courses, professional development funds, mentors, and ProCreator Innovation Fund (PIF) up to INR 50,000 .
- Flexibility: Hybrid / in-office options.
- Team Retreats & wellness seminars.
- Mentorship & Leadership development; hackathons.
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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