Localize Edelman’s global AI vision into MIDDLE EAST-specific initiatives and priorities.
Partner with client, sector, and specialty leads to embed AI tools and practices into everyday work.
Roll out proprietary AI solutions (Archie, Trust Stream, custom content models, agentic workflows) with clear adoption targets by practice and account.
Coordinate the MIDDLE EAST AI Ambassador network, delivering or orchestrating tailored enablement and AI fluency training.
Act as a visible role model for AI adoption through showcases, training sessions, and internal communications that highlight team successes.
Apply the Account-Based Transformation framework to MIDDLE EAST accounts, auditing workflows, piloting automation, and creating lighthouse cases.
Support change management programs to integrate AI into ways of working and commercial processes.
Share market insights and adoption progress with the EMEA Chief AI Officer and EMEA AI Leads team to strengthen cross-market learning.
Create and execute a MIDDLE EAST market change plan, including stakeholder mapping, change impact assessments, role-based communications trainings, and reinforcement, using a recognized methodology (e.g., Prosci/ADKAR) to drive sustained behavior change.
Define and track adoption KPIs and leading indicators and conduct monthly “AI Ways of Working” reviews.
Support pitches and scopes with AI-enabled offerings and help position solutions for clients.
Support the market launch of GEOSight and contribute to lighthouse engagements generating proof points and case studies.
Advise client teams on AI Adoption journeys in the Marketing and Communication sector, leveraging Edelman’s IP on Trustworthy AI transformation and change.
Requirements
5–7 years of experience in consulting, marketing, communications, or digital transformation, with hands-on exposure to AI or automation.
Experience supporting client delivery and contributing to pitches or business development.
Strong understanding of generative AI, workflow automation, and data-driven communications (coding not required).
Clear communicator who can translate technical concepts for non-technical audiences.
Skilled at driving adoption and change in multi-team environments.
Familiar with offering design, pricing discussions, and efficiency measurement.
Builder mindset, pragmatic, and quick to pilot new solutions.
Collaborative and hands-on, with a focus on team enablement.
A passion for people-driven change, empathy, curiosity and growth mindset.
High integrity, committed to responsible AI adoption and measurable client value.
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