Hybrid B2B Growth Lead, Automation, AI, ABM

at Weekday (YC W21)

• Job title: B2B Growth Lead, Automation, AI, ABM
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: SQL
• Location requirements: Hybrid, Delhi, India

About the role

• B2B Growth Lead developing and scaling high-quality B2B revenue engines for consulting clients. Focus on demand generation, ABM, and leveraging automation and AI.

Responsibilities

• Own end-to-end B2B demand generation across inbound and outbound channels with a strong focus on lead quality and revenue contribution.
• Design and execute multi-channel growth strategies using LinkedIn Ads, Google Search, retargeting, and nurture programs aligned to defined ICPs.
• Build and run Account-Based Marketing (ABM) programs for mid-market and enterprise accounts, including target account selection, buying committee mapping, and personalization frameworks.
• Drive ABM execution through LinkedIn targeting, personalized email outreach, and tight sales–marketing alignment workflows.
• Own B2B email marketing end-to-end, covering inbound nurture, outbound sequences, re-engagement, and lifecycle campaigns.
• Apply AI to improve email performance through personalization, copy optimization, sequencing, and timing.
• Build and scale a B2B SEO and content-led growth engine focused on high-intent keywords, solution pages, BOFU assets, and use-case-driven content.
• Partner with content teams to ensure SEO efforts directly support pipeline generation and sales conversations.
• Design, implement, and optimize CRM, automation, and AI workflows including lead scoring, routing, follow-ups, pipeline hygiene, and AI-assisted qualification.
• Create reusable automation and AI playbooks that can be deployed across multiple accounts and offered as scalable solutions.
• Own campaign budgets, forecast pipeline versus spend, and continuously optimize CAC, CPL, and ROI.
• Build dashboards and reporting frameworks to track MQL-to-SQL conversion, ABM engagement, pipeline impact, and channel performance.
• Lead client-facing execution with strong agency rigor, acting as a strategic advisor on B2B growth systems, automation, and AI adoption.

Requirements

• 6–10 years of experience in B2B growth or demand generation with mandatory prior experience in an agency environment.
• Proven ownership of revenue outcomes, with a strong track record of generating sales-qualified leads and revenue pipeline.
• Deep hands-on expertise in ABM, B2B email marketing, B2B SEO, CRM platforms, automation tools, and AI-driven workflows.
• Strong understanding of enterprise and mid-market buying cycles, ICP definition, and sales readiness.
• Comfortable owning budgets, forecasting pipeline, and being accountable for ROI.
• Highly analytical and data-driven, with the ability to translate performance insights into clear growth actions.
• Experienced in working with cross-functional teams and senior stakeholders, balancing strategy with hands-on execution.
• Thrives in fast-paced, high-ownership environments and enjoys building scalable systems from the ground up.