Creative Producer developing compelling wellness video content at CNN, blending storytelling with digital culture. Responsible for production and execution of wellness concepts into engaging video storytelling.
Responsibilities
Develop, pitch, and execute innovative short‑form content concepts focused on wellness topics
Translate wellness topics into accessible, engaging, and visually compelling video storytelling
Create content grounded in strongly researched topics
Build repeatable franchises and series that can scale across platforms
Identify and collaborate with experts in the space who are great on‑camera to bring stories to life
Lead end‑to‑end production of short‑form video content, including concept development, scripting, shot lists, directing, and post‑production oversight
Direct and support internal talent and external experts during shoots
Manage and execute shoots efficiently while maintaining high creative and editorial standards
Contribute to the development of visual assets for promotion across the CNN app and other digital platforms
Requirements
6+ years of experience producing digital‑first video content
A passion for health and wellness, with a demonstrated interest in the space
Someone who participates in whatever zeitgeist conversation is happening online!
Deep understanding of digital trends and the ability to participate meaningfully in current online and cultural conversations.
Strong storytelling instincts paired with sharp research and editorial judgment
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