Marketing Campaigns Manager Lead for USAA managing complex marketing campaigns/projects across multiple channels. Leading cross-functional collaboration to optimize marketing communications and strategies.
Responsibilities
Lead the development and oversees overall project management of multiple, highly complex and/or critical marketing campaigns and plans
Effectively directs Agency to ensure alignment with goals and prioritization
Leads, coordinates and gains alignment with peers, enterprise partners and senior management
Oversees communication of program, project and/or campaign through various reports/tool as required
Serves as the primary resource for cross functional team members on high priority matters of a unique nature
Applies expert knowledge of marketing principles
Identifies opportunities and drives to optimize performance against marketing objectives
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures
Requirements
Bachelor’s Degree; OR 4 years of related experience may be substituted in lieu of degree
8 or more years of experience in a marketing, sales, advertising and/or communications function
At least 4 years of experience in one or more of the following: direct response, sponsorships/events marketing, advertising, sales, communications, digital or overall campaign management
Subject-matter-expert knowledge of marketing industry and practices
Demonstrated leadership in influencing business decisions
Demonstrated experience facilitating cross-functional teams
Demonstrated success in leading, influencing, motivating and collaborating with key stakeholders
Subject-matter-expert knowledge of Microsoft Office applications, to include Word, Excel and PowerPoint
Benefits
comprehensive medical, dental and vision plans
401(k)
pension
life insurance
parental benefits
adoption assistance
paid time off program with paid holidays plus 16 paid volunteer hours
various wellness programs
career path planning and continuing education
Job title
Lead Marketing Campaigns Manager – Video Creative & Production
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