Data Insights Analyst leveraging advanced analytics, AI, and machine learning in the Legal Insurance business. Collaborating on diverse projects and contributing to data - driven decision - making.
About the role
- Lead CRM Analytics for Trainline, defining data-informed lifecycle strategies and performance measurement. Collaborate across teams to drive data-led decisions in UK and international markets.
Responsibilities
- Lead the CRM Analytics capability, owning frameworks for performance measurement, experimentation and insight.
- Translate complex data into clear, strategic recommendations that shape CRM, lifecycle and retention strategies across markets.
- Develop and evolve dashboard suites, enabling self-serve insight across Commercial and CRM teams.
- Partner closely with Data Science, Machine Learning and Data Engineering to shape measurement approaches, experimentation and performance analysis.
- Drive a culture of rigorous experimentation, ensuring we test the right things, learn effectively and connect insights across our martech stack.
- Build analytical capability within the team, setting high standards for data storytelling and insight quality.
- Ensure data quality, tracking accuracy and governance across CRM measurement.
- Work cross-functionally with Product, Marketing, Engineering and Brand to align CRM strategy with global commercial objectives.
- Continuously improve data pipelines, reporting structures and analytical processes.
Requirements
- Significant experience in CRM analytics, lifecycle marketing analytics or a data-driven CRM environment, with a proven ability to shape strategy through insight.
- Strong SQL skills, with daily experience querying large and complex datasets.
- Extensive experience building and enhancing Tableau dashboards (Server and Desktop), enabling self-serve reporting for stakeholders.
- Proven ability to manage multiple projects and senior stakeholders in a fast-paced, commercial environment.
- Expertise in translating complex datasets into clear, actionable insights that influence channel, lifecycle and broader commercial strategy.
- Confidence presenting analytical findings and recommendations to senior stakeholders, driving alignment and data-led decision making.
Benefits
- private healthcare & dental insurance
- generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme to further reduce carbon emissions
- extra festive time off
- excellent family-friendly benefits
- career growth with clear career paths
- transparent pay bands
- personal learning budgets
- regular learning days
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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