(Senior) Social Media Manager developing UGC and social media campaigns for renowned clients in the DACH region. Overseeing project management and engaging with content creators and influencers.
About the role
- Social Media Strategist for Allie Beth Stuckey, focusing on brand growth through Instagram, YouTube, and other platforms. Requires strong conservative media understanding and creativity in content production.
Responsibilities
- Develop and execute a unified social media strategy emphasizing audience growth, especially on Instagram and YouTube.
- Identify trends, topics, and angles that fit Allie’s voice and connect with her target demographic.
- Proactively pitch new content ideas, formats, and engagement strategies to grow reach across all platforms.
- Set and track growth goals (e.g., 1M IG followers & 1M YouTube subscribers by 2026).
- Watch and monitor Relatable recordings and other appearances to identify high-performing clips in real time.
- Mark timecodes accurately and communicate them quickly to freelance editors.
- Review edits and direct freelancers to ensure clips match platform needs and Allie’s tone.
- Ensure clips are posted promptly, especially during fast-moving cultural or news cycles.
- Maintain platform-specific intuition (what performs on IG vs. YouTube vs. X vs. TikTok).
- Manage multiple accounts and their backend settings.
- Create or oversee creation of graphics for Instagram and other platforms.
- Work with editors to secure clips from podcast episodes, interviews, speeches, and behind-the-scenes content.
- Coordinate closely with the Executive Producer to align daily posting with show themes and episode content.
- Maintain a social posting calendar, including paid campaign deliverables.
- Work with Blaze Media’s sales team to ensure all sponsored or ad-related content goes out accurately and on schedule.
- Keep a log of paid ads included in promotional packages.
- Capture behind-the-scenes content while traveling as needed.
- Bring a growth mindset continually refining content strategy and proposing ideas that move the mission forward.
- Contribute to long-term brand development, with potential to grow into an overall Brand Manager role.
Requirements
- Background in social strategy for a public figure, media personality, or fast-moving digital brand.
- Experience in political, cultural, or conservative content spaces.
- Experience with analytics tools and platform insights to guide growth decisions.
- Basic understanding of managing freelancers and creative workflows.
- Demonstrated experience managing and growing large social media accounts (ideally 100K+; 900K+ is a plus).
- Ability to work quickly under pressure.
- Strong understanding of Instagram, YouTube Shorts, X, and TikTok.
- Experience marking timecodes, selecting clips, and collaborating with video editors.
- Strong creative instincts: what to clip, what to post, what will perform, why it works.
- Ability to create basic graphics or direct designers effectively.
- Excellent communicator with a self-starting, initiative-driven work style.
- Comfort working nontraditional hours, including evenings, depending on the news cycle.
Benefits
- Professional development
- Nontraditional hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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