Regional Sales Manager supporting CAT Rental Stores in Central Region. Responsible for customer base, sales forecasts, and product education with approximately 60% travel.
Responsibilities
Establish and maintain distribution channels for the full line of Genie Aerial Work Platform products
Develop plans to ensure continued growth in assigned area or territory by developing sales forecasts and securing sales orders
Conduct research of local market and business activity
Assist customers with business planning and development
Educate customers on products, service, warranties, and technical support
Provide accurate information to customers regarding product specifications, price, availability terms and conditions
Elicit feedback from customers on existing products and service, as well as changes, enhancements, and new products that customers would like
Convey feedback to Genie cross-functional teams (such as Engineering, Finance) to meet customer’s needs
Work with advanced deal structures including items such as product releases, payment terms, and freight allowances
Manage multi-unit rollouts of regional accounts and multi-month equipment roll-out contracts
Control personal expenses per agreed-upon budget, manage discount levels, and strive to improve company margins
Focus on self-development , meeting, or exceeding training requirements, developing new product knowledge, and continuously improving knowledge to support customers and team
Perform other duties as assigned that support the overall objective of the position
Approximately 60% travel varying from week to week
Requirements
High School Diploma or GED
4-6 years of relevant sales experience in aerial products or equipment rental industry
In-depth knowledge of Genie products
Bachelor's degree a plus
Experience using Salesforce, or other CRM
Ability to design, develop, and deliver sales communication in writing and in person
The ability to conduct price, product, and delivery negotiations
Advanced knowledge of the principles and practices involved in new business development, product marketing, sales, and equipment financing programs a plus
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