Hybrid Senior Insights Manager, Brand Health and Reputation

at Target

• Job title: Senior Insights Manager, Brand Health and Reputation
• Job type: Full Time
• Experience level: Senior
• Salary: $115,000 - $206,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Minneapolis, United States

About the role

• Senior Insights Manager driving consumer understanding and brand perception measurement for Target. Leading research initiatives and providing strategic insights to senior leadership.

Responsibilities

• Building Enterprise-wide empathy and understanding of consumers based on important demographics, behaviors, needs, and attitudes
• Designing and executing guest or consumer research to support key initiatives
• Serving as the primary contact for internal partners and identifying appropriate research methods, data sources, and vendors/suppliers to execute work
• Leading the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives
• Delivering insights and strategic recommendations to senior leadership

Requirements

• 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners
• Experience working with brand health and reputation measurement partners including Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc.
• Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks
• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms
• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals
• Strong foundational knowledge of qualitative and quantitative research methods and tools
• Capable of managing multiple projects simultaneously
• Ability to manage external vendors, ensuring quality and timeliness of projects

Benefits

• comprehensive health benefits and programs including medical, vision, dental, life insurance
• 401(k)
• employee discount
• short term disability
• long term disability
• paid sick leave
• paid national holidays
• paid vacation