Head of Marketing responsible for building BJAK's marketing function in the UK. Leading strategy, user acquisition, and brand positioning for a global application platform company.
About the role
- Head of Marketing at spiderSilk, leading marketing for AI-driven cybersecurity products. Crafting strategies that position the company as a thought leader in the cybersecurity space.
Responsibilities
- Develop and execute a comprehensive marketing strategy focused on cybersecurity and AI-driven products.
- Build and maintain a strong brand narrative around autonomous security, exposure management, and threat intelligence.
- Lead content creation across formats such as blogs, whitepapers, social media, case studies, videos, and webinars. Highlighting technical depth with accessible storytelling.
- Collaborate with product and research teams to translate complex AI and cybersecurity concepts into compelling value propositions.
- Manage and optimize digital marketing campaigns (SEO, SEM, LinkedIn Ads, email marketing, and content syndication).
- Drive demand generation and lead nurturing to support the global sales pipeline.
- Establish and track KPIs and analytics to measure campaign performance and ROI.
- Oversee event participation and thought leadership opportunities like conferences, webinars, and partnerships within the cybersecurity and AI communities.
- Work cross-functionally with designers, engineers, and researchers to create authentic, high-impact marketing materials.
Requirements
- 8–12 years of experience in Enterprise SaaS marketing, preferably within cybersecurity, AI, or deep-tech industries.
- Strong understanding of cybersecurity ecosystems, trends, and buyer personas.
- Demonstrated ability to market technical or AI-powered products to enterprise audiences.
- Proficiency in digital marketing tools and analytics platforms (HubSpot, Google Analytics, LinkedIn Campaign Manager, etc.).
- Excellent storytelling, copywriting, and communication skills and be able to simplify complexity without losing substance.
- Experience collaborating with technical teams and executives to align marketing strategies with product vision.
- Creative mindset with a data-driven approach to optimization and growth.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (Master’s preferred).
- Familiarity with AI-driven marketing automation tools and analytics.
- Understanding of LLMs, AI Agents, and cybersecurity automation trends.
- Experience in building thought leadership programs and managing PR/brand partnerships.
- Track record of successful product or brand launches in fast-paced technology environments.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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