Senior Manager, Digital Product Management leading a team to optimize Generac's digital user experiences. Collaborating with cross - functional teams to ensure valuable features are delivered across various business lines.
SG
Hybrid Manager, Marketing Technology – Digital Experience Platforms, Mobility
Posted 2 hours ago
About the role
- Manager, Marketing Technology overseeing the strategy and roadmap of MarTech capabilities at S&P Global. Collaborating with teams to deliver measurable business outcomes in the Mobility sector.
Responsibilities
- Own the strategy, roadmap, and prioritization of marketing technology capabilities.
- Define what capabilities are needed, why they matter, and how success is measured across the MarTech stack.
- Partner with Growth, Product Marketing, and Marketing Operations to understand business needs and translate them into prioritized MarTech capabilities and requirements.
- Manage MarTech vendor relationships and contracts, aligning partner roadmaps and platform investments to business priorities and measurable outcomes.
- Define and maintain the 12-month roadmap for the MarTech ecosystem, prioritizing features based on ROI, marketing impact, and technical feasibility.
- Lead discovery sessions with Marketing, Sales, and Customer Success to identify "pain points" and translate them into product requirements.
- Write PRDs and user stories that translate business needs into clear functional requirements, acceptance criteria, process flows, and data requirements (events, fields, taxonomy).
Requirements
- 7+ years in MarTech, specifically in roles such as Business Analyst, Product Manager, or Senior Marketing Operations Specialist transitioning into a strategic function.
- Proven experience working with at least two of the following: CRM, MAP, CDP, Analytics, CMS, Experimentation platforms, or Data Warehouse/BI tools.
- Bachelor’s degree (or equivalent practical experience) in Business, Marketing, Information Systems, Computer Science, or a related field.
- Deep familiarity with the Adobe Tech Stack and Marketo, specifically how these platforms interact with CRM systems (Salesforce).
- Strong grasp of lifecycle automation, segmentation, campaign operations, and integration patterns.
- Understanding of consent/compliance impacts (GDPR/CCPA) is essential.
- A strong understanding of event tracking, schemas, identity resolution/keys, and basic attribution concepts.
- Must have the ability to validate data and metrics (SQL proficiency is a plus).
Benefits
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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Manager of Marketing Technology overseeing MarTech strategy and vendor relationships at S&P Global. Collaborating with cross - functional teams to enhance marketing technology capabilities and deliver value.
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