Hybrid Media Buyer Specialist – Full-Stack Growth, Funnel Strategist

at Purely Optimal

• Job title: Media Buyer Specialist – Full-Stack Growth, Funnel Strategist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Vancouver, Canada

About the role

• Direct Response Media Buyer leading customer acquisition strategies across various digital platforms for multiple fast-growth brands. Responsible for converting traffic and optimizing funnels to drive sales.

Responsibilities

• **OVERVIEW****We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we’re on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.
• This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.
• We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.
• WHAT YOU’LL OWN📣 Media Buying Across Paid Social + Search
• Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
• Ruthless focus on ROAS, CAC, and LTV****
• 📈 Conversion Rate Optimization + Funnel Strategy
• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A/B tests across pages, hooks, CTAs, and offers
• Turn performance data into actionable testing roadmaps****
• ✍️ Direct Response Copywriting That Sells
• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
• Match copy angles to customer psychology and platform behavior****
• 🧠 Funnel + Offer Creation
• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers
• Leverage proven DR frameworks to continuously launch and test new offers****
• 🏆 Ownership & Strategic Growth Leadership
• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership
• Build and eventually lead a small performance team as we scale**

Requirements

• WHAT YOU BRING✅ Expert in Paid Social (Meta, TikTok) and Google Ads
• 2–5+ years of hands-on media buying with proven results****
• ✅ Direct Response Copywriting + CRO Mastery
• You can write, test, and optimize ads, landing pages, and funnel copy that converts
• Deep experience running A/B tests and optimizing every stage of the funnel****
• ✅ Funnel Builder with Results
• You’ve built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
• Bonus if you’ve launched offers in supplements, telehealth, or consumer SaaS****
• ✅ Strategic + Tactical
• You think like a CMO but execute like a performance operator
• You don't wait for creative assets or landing pages—you build them yourself or drive the process forward****
• ✅ Self-Starter with High Standards
• You thrive in fast-paced, entrepreneurial environments
• You own your outcomes, track your metrics, and move fast****
• ✅ Timezone: Must be available to work in Pacific Time (PST) hours**

Benefits

• WHY JOIN US?💰 Competitive base salary + performance bonuses tied to growth** 🌍 Multi-brand exposure across supplements, telehealth, AI/automation, and more** 📈 Take full ownership of campaigns, funnels, and growth strategy—no red tape** 🚀 Join a fast-paced, performance-driven team that rewards results** 🧠 Opportunity to grow into Head of Growth or CMO-level role as we scale