Join as an Analyst for Beauty Industry working on social listening and community engagement. Analyze data to strengthen brand communication and relationships with customers.
Responsibilities
Active monitoring: track mentions of brands, products, industry terms and competitors across social media (Instagram, LinkedIn, TikTok, etc.), forums and news websites;
Sentiment analysis: classify mentions (positive, negative or neutral) to measure brand health;
Crisis management: proactively identify spikes in negative mentions or complaints and issue alerts to prevent reputational crises;
Reports and insights: produce biweekly monitoring reports highlighting engagement metrics, behavioral trends and opportunities to improve communications;
Community management: engage with users in strategic situations, respond to inquiries and manage relationships with influencers;
Support: provide data to help the squad based on audience feedback and comments.
Requirements
Excellent command of Portuguese: mastery of the Portuguese language to ensure high-quality brand communication;
Experience with monitoring tools (Sprout/Sprout Social);
Analytical profile, with strong ability to interpret data and trends;
Knowledge of social media platforms;
Proficiency in creating PowerPoint (PPT) presentations for reports and insights;
Strong organizational skills to manage a high volume of information;
Ability to manage schedules and deadlines effectively;
Data-driven strategic mindset;
Proactivity in identifying opportunities and proposing solutions;
Previous experience in the beauty market is a plus.
Benefits
PapPlay: fitness incentive with partial reimbursement for sports activities (gym or other modalities);
Financial support for health insurance, with partial reimbursement of monthly fees and a percentage-based copayment;
Access to online therapy or financial support with partial reimbursement;
Employee referral program with rewards for successful hires;
Hybrid work model, with on-site presence 3 times per week;
Day off during your birthday month to celebrate as you wish;
Partnerships with educational institutions offering exclusive discounts;
Work equipment provided according to the working model;
30-day annual leave period, fully paid (no deductions);
Fruit Day to promote a lighter, healthier routine;
Access to experts, exclusive materials and talks with partners such as Google, Facebook and RD Station;
Internal workshops for training and knowledge sharing;
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