Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Manager leading strategic direction and team efforts for social media at paper republic. Focused on brand vision and measurable impact across various platforms.
Responsibilities
- Define and own the overall social media strategy, ensuring alignment with brand positioning, marketing goals, and business objectives.
- Oversee all social media channels with a combined audience of 400,000+ followers, ensuring consistency, quality, and relevance across platforms.
- Lead, mentor, and guide our social media team.
- Translate brand values, craftsmanship, leather, notebooks, and storytelling, into a clear content framework that guides all creative output.
- Collaborate closely with the CMO, contributing to campaign planning, launches, and long-term growth strategies.
- Set KPIs, monitor performance, and analyze results, turning insights into actionable recommendations and continuous improvement.
- Ensure operational excellence, from content planning and workflows to publishing rhythms and platform best practices.
- Stay ahead of platform trends and audience behavior, evaluating what to adopt strategically rather than chasing every trend.
- Act as the key decision-maker for social media, balancing creativity with structure, data, and brand integrity.
Requirements
- Proven experience managing social media at a strategic or lead level, ideally for a lifestyle, premium, or design-driven brand.
- Understanding how strong social media performance supports brand building, community growth, and commercial success.
- Experienced in leading or coordinating teams, giving clear direction while empowering others to do their best work.
- Highly comfortable with performance tracking, KPIs, and reporting, and know how to turn data into strategy.
- Deep understanding of platform dynamics, audience psychology, and content ecosystems.
- Structured, proactive, and solution-oriented, with a strong sense of ownership.
- Curious by nature and genuinely interested in craftsmanship, storytelling, and culture.
Benefits
- A fulfilling role in a young, innovative, and international team that values your creativity.
- Integration into a dynamic, fast-growing company, where every day brings new opportunities and challenges.
- Unique paper republic workspaces in the heart of Vienna, shared with our manufacturing, design, and retail teams.
- Happiness events, summer parties, after-work events, brunches, and outings.
- Employee benefits, including a 50% discount on all our products.
- An education training budget.
- A 50% discount on myClubs memberships.
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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