Social Media Manager leading strategic direction and team efforts for social media at paper republic. Focused on brand vision and measurable impact across various platforms.
Responsibilities
Define and own the overall social media strategy, ensuring alignment with brand positioning, marketing goals, and business objectives.
Oversee all social media channels with a combined audience of 400,000+ followers, ensuring consistency, quality, and relevance across platforms.
Lead, mentor, and guide our social media team.
Translate brand values, craftsmanship, leather, notebooks, and storytelling, into a clear content framework that guides all creative output.
Collaborate closely with the CMO, contributing to campaign planning, launches, and long-term growth strategies.
Set KPIs, monitor performance, and analyze results, turning insights into actionable recommendations and continuous improvement.
Ensure operational excellence, from content planning and workflows to publishing rhythms and platform best practices.
Stay ahead of platform trends and audience behavior, evaluating what to adopt strategically rather than chasing every trend.
Act as the key decision-maker for social media, balancing creativity with structure, data, and brand integrity.
Requirements
Proven experience managing social media at a strategic or lead level, ideally for a lifestyle, premium, or design-driven brand.
Understanding how strong social media performance supports brand building, community growth, and commercial success.
Experienced in leading or coordinating teams, giving clear direction while empowering others to do their best work.
Highly comfortable with performance tracking, KPIs, and reporting, and know how to turn data into strategy.
Deep understanding of platform dynamics, audience psychology, and content ecosystems.
Structured, proactive, and solution-oriented, with a strong sense of ownership.
Curious by nature and genuinely interested in craftsmanship, storytelling, and culture.
Benefits
A fulfilling role in a young, innovative, and international team that values your creativity.
Integration into a dynamic, fast-growing company, where every day brings new opportunities and challenges.
Unique paper republic workspaces in the heart of Vienna, shared with our manufacturing, design, and retail teams.
Happiness events, summer parties, after-work events, brunches, and outings.
Employee benefits, including a 50% discount on all our products.
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