Digital Content Coordinator at Diesel in Breganze managing e-commerce content initiatives. Overseeing global and local market alignment while driving online conversion and engagement.
Responsibilities
Coordinate and align digital content initiatives across global and local markets, ensuring consistency with brand guidelines, product strategies and online channel business goals
Coordinate the planning and execution of editorial projects with a strong focus on driving online conversion and engagement
Define and develop content guidelines and best practices for Global editorial initiatives
Design and optimize end-to-end online customer journeys, particularly for key moments such as capsule launches and seasonal campaigns
Partner with Merchandising and Marketing teams in the Global Product Editorial Calendar definition, ensuring alignment of the final output with the needs and the strategy of the Online Channel
Conduct competitive benchmarking and trend analysis to identify opportunities for innovation and continuous improvement
Good understanding of SEO principles from a content perspective, with the ability to effectively coordinate and guide external SEO agencies to ensure alignment with content strategy and performance goals
Monitor content performance and derive actionable insights to enhance both storytelling effectiveness and commercial impact
Manage timelines, stakeholders, and deliverables for multiple projects in a fast-paced environment.
Requirements
At least 5 years of experience in a similar role within a Fashion & Luxury Company
Master’s degree in economics, marketing, or another relevant field
Proven experience in managing multi-market or global projects
Familiarity with e-commerce platforms and content management systems
The knowledge of SFCC Page Designer would be considered as a plus
Experience with Adobe Analytics and data-driven approach to decision-making
Familiarity with Contentsquare would be a plus
Excellent communication and presentation skills
Strong passion for the fashion industry with the ability to stay up to date on market trends and competitor strategies within the e-commerce landscape
Knowledge of UX/UI principles related to e-commerce journeys
Good eye for contents/images, product shootings and visual sensibility
Excellent organizational skills, with the ability to handle multiple projects and attention to detail
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