Senior Software Lifecycle and Licensing Analyst optimizing user experience with software licensing solutions. Advising clients on licensing needs and developing software roadmaps for compliance and efficiency.
About the role
- Senior Analyst for developing and managing Member Get Member programs at Órigo Energia. Focused on data-driven decisions and customer engagement strategies.
Responsibilities
- Structure and operationalize the Member Get Member (MGM) program, ensuring alignment with business objectives.
- Plan, create and manage incentive campaigns for the customer base, focusing on lead generation and increased engagement.
- Develop and optimize communication cadences and flows to drive activation and recurring engagement across the customer base.
- Analyze MGM program and campaign performance, build Power BI dashboards and monitor KPIs to support decision-making.
- Define and evolve rules, policies, and reward mechanics, ensuring efficiency and return on initiatives.
- Ensure governance and consistency of the program, verifying correct operation of rules and processes.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Engineering, Economics, or related fields. Postgraduate degree or MBA in Marketing, Growth, Management, or Data is desirable.
- Experience with Member Get Member (MGM) programs, including design, management, and optimization of referral programs focused on customer acquisition and engagement.
- Strong analytical skills, with experience using data to drive decision-making.
- Hands-on experience with Power BI and advanced Excel.
- Experience defining and tracking performance indicators (KPIs).
- Good communication and organizational skills.
Benefits
- Health and dental insurance for employee and dependents
- Meal allowance of R$42.00/day to enjoy your breaks
- Life insurance for your security and peace of mind
- Educational partnership to support your professional growth
- Transport voucher (VT) to facilitate your commute
- Gympass to encourage a healthy lifestyle
- Flexible working hours to balance personal and professional life
- Training programs to boost your development
- ESG education supported by Pacto Global Academy to keep you updated on trends
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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