Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Coordinator managing social channels and community engagement for Lovehoney Group. Focusing on content creation and performance analysis within a hybrid work model.
Responsibilities
- End-to-End Platform Management: Oversee all social channels, ensuring a consistent brand voice, quality, and posting cadence across platforms like Instagram, TikTok, and Facebook.
- Content Creation & Planning: Develop and execute a dynamic social content calendar featuring engaging visuals, short-form videos (Reels/TikToks), and compelling copy.
- Community Engagement: Actively manage our community by responding to messages and comments, fostering positive customer connections and monitoring brand sentiment.
- Trend Monitoring & Innovation: Stay ahead of platform updates and cultural trends to propose relevant, fast-turn content opportunities that keep the brand at the forefront.
- Performance Analysis: Track and report on key metrics (reach, engagement, growth) to derive actionable insights and continuously optimise our social media strategy.
Requirements
- Proven Social Media Experience: Significant experience in managing professional brand channels, ideally within the retail or lifestyle sector.
- Creative Content Skills: A talent for visual and written storytelling, with the ability to produce platform-native content and adapt tone for different audiences.
- Technical Proficiency: Experience with social media management tools (e.g., Hootsuite, Later, Meta Business Suite) and basic design/video editing (Canva, Adobe, CapCut).
- Analytical Mindset: The ability to interpret social data and metrics to improve performance and support broader marketing goals.
- Collaboration & Organisation: Strong time-management skills and a proactive approach to working cross-functionally with Product, Sales, and Support teams.
Benefits
- Attractive office space in the Glatt Tower with excellent public transport connections.
- An unusual industry.
- Plenty of scope for decision-making.
- Flexible working hours and home office according to internal regulations.
- Generous discount at Amorana.
- Various discounts in different shops in the Glattzentrum.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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