Senior KMN Analytics Analyst focusing on hands-on measurement and performance analysis for retail media network. Collaborating with teams to evaluate campaign effectiveness and provide actionable insights.
Responsibilities
Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling.
Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities.
Analyze customer behavior and media interaction data to support media planning and optimization
Requirements
Bachelor’s degree or equivalent experience
3–5 years of experience in marketing analytics, media measurement, or campaign reporting
Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
Knowledge of media measurement techniques such as attribution, incrementality, or lift studies
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