Hybrid Senior KMN Analytics Analyst

Posted 4 weeks ago

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About the role

  • Senior KMN Analytics Analyst focusing on hands-on measurement and performance analysis for retail media network. Collaborating with teams to evaluate campaign effectiveness and provide actionable insights.

Responsibilities

  • Assist in developing and maintaining the analytics framework for evaluating media performance across channels (onsite, offsite digital, traditional media)
  • Produce recurring and ad hoc vendor performance reports and dashboards to support internal stakeholders and brand partners
  • Support campaign analysis efforts, including pre-, mid-, and post-campaign performance reporting and insights generation
  • Collaborate with cross-functional teams (Sales, Marketing, Engineering) to gather requirements and translate them into scalable reporting solutions
  • Maintain and improve dashboards that visualize KPIs, benchmarks, and business outcomes tied to media effectiveness and ROI
  • Partner with the Manager to support advanced analytics initiatives, such as incrementality testing, attribution modeling, and media mix modeling.
  • Compile and synthesize media, vendor, and category-level insights to inform strategic recommendations
  • Ensure data accuracy and integrity by working closely with Data Engineering and IT on data sources and pipelines
  • Contribute to the development of data-driven stories that demonstrate campaign success and drive advertiser renewals and upsell opportunities.
  • Analyze customer behavior and media interaction data to support media planning and optimization

Requirements

  • Bachelor’s degree or equivalent experience
  • 3–5 years of experience in marketing analytics, media measurement, or campaign reporting
  • Strong hands-on skills in SQL, Excel/Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
  • Knowledge of media measurement techniques such as attribution, incrementality, or lift studies

Benefits

  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities

Job title

Senior KMN Analytics Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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