Senior Content Writer B2B focused on creating marketing content in cyber security. Collaborating across teams to drive effective communication and content strategy in Garching, Germany.
About the role
- Junior Content Writer for innovative iGaming company creating content for the German market. Engaging personalized content and collaboration with CRM team in hybrid setup.
Responsibilities
- Create and translate German content for CRM campaigns across email, SMS, push notifications, and on-site communications
- Produce content for casino promotions and in-platform user experiences
- Personalize content using customer data and insights
- Ensure all content follows brand tone and German regulatory requirements.
- Collaborate with CRM and VIP teams to provide content for campaigns and visual assets, including email and landing page images
- Support A/B testing by preparing alternative content for optimization
- Organize and maintain content for easy access and future reference
- Update content in Contentful in collaboration with Casino and UX teams
- Ensure all content complies with German gambling regulations and advertising standards
- Work closely with CRM, Casino, UX, and Marketing teams to meet content needs
- Provide translations and linguistic support to other departments as needed
- Analyze campaign performance and customer insights to improve content and personalization, supporting tailored offers and communications
Requirements
- 1+ years of experience writing content in German
- 2+ years of experience in iGaming
- Native-level German and fluency in English with excellent written and spoken skills
- Experience with content management systems (e.g., Contentful) and project management tools (e.g., Jira)
- Strong understanding of CRM principles and customer engagement strategies
- Familiarity with German gambling regulations and compliance requirements.
- Creative mindset with the ability to adapt tone and style to different audience
- Data-driven approach to content optimization
- Organized, with excellent attention to detail, able to multitask and work in a fast-paced environment
Benefits
- Wellbeing allowance
- Health and dental insurance (after probation)
- Free snacks and fruit in the office; breakfast on Monday and Wednesday, lunch on Friday
- Company events and team activities
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