Hybrid Senior Digital Experience Manager

Posted 20 hours ago

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About the role

  • Collaborate with cross-functional partners to achieve campaign delivery.
  • Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
  • Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS).
  • Facilitate communication between brand teams, technical/content delivery teams and agency teams.
  • Ensure on-time and flawless deployment of campaigns.
  • Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
  • Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions.
  • Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
  • Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
  • Support the use of standard service delivery tools, platforms and processes with cross-functional partners.

Requirements

  • Bachelor's Degree in Marketing, Business, or related field.
  • 10+ years of experience in channel marketing, marketing operations, project management or similar functions.
  • Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.
  • Experience in marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
  • Experience in martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.

Benefits

  • Professional development opportunities

Job title

Senior Digital Experience Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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