Collaborate with cross-functional partners to achieve campaign delivery.
Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS).
Facilitate communication between brand teams, technical/content delivery teams and agency teams.
Ensure on-time and flawless deployment of campaigns.
Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions.
Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
Support the use of standard service delivery tools, platforms and processes with cross-functional partners.
Requirements
Bachelor's Degree in Marketing, Business, or related field.
10+ years of experience in channel marketing, marketing operations, project management or similar functions.
Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.
Experience in marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
Experience in martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
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