Retail eCommerce SME elaborating requirements to user stories, collaborating with Product Owner and Development team. Requires 6 - 7 years of experience in Ecommerce - Retail domain.
About the role
- Senior Digital Experience Manager driving omnichannel marketing campaigns at GSK. Collaborating with teams to execute strategies for healthcare professionals and consumers.
Responsibilities
- Collaborate with cross-functional partners to achieve campaign delivery.
- Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
- Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS).
- Facilitate communication between brand teams, technical/content delivery teams and agency teams.
- Ensure on-time and flawless deployment of campaigns.
- Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
- Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions.
- Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
- Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
- Support the use of standard service delivery tools, platforms and processes with cross-functional partners.
Requirements
- Bachelor's Degree in Marketing, Business, or related field.
- 10+ years of experience in channel marketing, marketing operations, project management or similar functions.
- Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.
- Experience in marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
- Experience in martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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