Hybrid Lead Digital Analytics Engineer

Posted last week

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About the role

  • Lead Digital Analytics Engineer driving modernization of site analytics and data layer for multi-brand ecommerce. Architecting a unified measurement foundation and collaborating with various stakeholders across the organization.

Responsibilities

  • Drive the modernization of site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem
  • Architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance
  • Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs
  • Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model
  • Document event naming standards, business logic, and instrumentation requirements
  • Partner with engineering to ensure accurate, performant implementation across platforms
  • Consolidate and rationalize multiple tag management systems into a single, clean, governed environment
  • Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts
  • Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs
  • Build automated QA workflows and monitoring systems

Requirements

  • 6–10+ years in digital analytics engineering, tag management, or web data collection roles
  • Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch
  • Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems
  • Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools
  • Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools
  • Data quality & monitoring capabilities — familiarity with automated auditing tools and governance frameworks
  • Understanding of privacy, consent management, and data governance best practices
  • Excellent communication skills and the ability to influence across teams without direct authority.

Benefits

  • Flexible working options with generous time off
  • Competitive benefits and compensation packages

Job title

Lead Digital Analytics Engineer

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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