Lead Digital Analytics Engineer driving modernization of site analytics and data layer for multi-brand ecommerce. Architecting a unified measurement foundation and collaborating with various stakeholders across the organization.
Responsibilities
Drive the modernization of site analytics, tagging infrastructure, and data layer across a multi-brand ecommerce ecosystem
Architect and deploy a consistent data layer, consolidate multiple tag management systems, lead the implementation of a new analytics platform, and establish ongoing data quality monitoring and governance
Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs
Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model
Document event naming standards, business logic, and instrumentation requirements
Partner with engineering to ensure accurate, performant implementation across platforms
Consolidate and rationalize multiple tag management systems into a single, clean, governed environment
Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts
Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs
Build automated QA workflows and monitoring systems
Requirements
6–10+ years in digital analytics engineering, tag management, or web data collection roles
Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch
Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems
Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools
Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools
Data quality & monitoring capabilities — familiarity with automated auditing tools and governance frameworks
Understanding of privacy, consent management, and data governance best practices
Excellent communication skills and the ability to influence across teams without direct authority.
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