Senior Manager leading consumer digital platform initiatives across Latin America at The Coca-Cola Company. Focusing on consumer engagement and platform optimization in a dynamic environment.
Responsibilities
Own and execute key components of the LATAM One XP roadmap.
Lead the development and optimization of owned digital platforms.
Translate consumer journeys and micro moments into clear experience requirements and platform enhancements.
Partner with Global Platform Services and Marketing Tech to deploy and scale global platform capabilities across LATAM.
Ensure platforms are implemented with speed, quality, and consistency across markets.
Monitor platform performance and consumer engagement metrics, translating insights into optimization actions.
Support digital commerce initiatives, working with Marketing and Commercial teams on execution.
Champion agile, test, and learn ways of working within platform teams.
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