Senior Media Manager responsible for media strategies and performance across Circle K’s European markets. Collaborating with cross-functional teams and managing media agency relationships effectively.
Responsibilities
Develop and implement media strategies for Circle K’s European Markets to deliver business objectives , in line with European guidelines and local market priorities. • Lead media briefing, planning, optimisation and reporting for all paid media campaigns across these markets. • Manage the relationship with media agency teams and partners to ensure best-in-class engagement, execution and innovation. • Collaborate with local market specialists to adapt and localize media plans and iterate on performance improvements. • Deliver integrated campaigns across upper, mid and lower funnel ensuring message consistency and brand alignment. • This role will have close collaboration and support from the Digital Performance Marketing Manager for Europe. • Be responsible for marketing effectiveness including campaign measurement & test plans in local markets in collaboration with Research & Insights and Data & Analytics. • Monitor media performance, analyse results, and provide actionable insights to improve future campaigns – reporting on and attending in person, local marketing, VP, MD and category team sessions as needed. • Manage and govern the media budget across markets to ensure effective return on investment. • Support the development and execution of social media strategies in our legacy European markets. • Ensure compliance with brand guidelines, privacy regulations, and accessibility standards in all media activities. • Stay up to date with media trends, technologies, and best practices, and proactively recommend new approaches to drive effectiveness.
Requirements
Proven experience in media strategy, planning, and buying, preferably within at least some of the markets we operate in. • Strong analytical skills and experience using media analytics tools and platforms. • Excellent communication, interpersonal, and project management skills, with the ability to collaborate with cross-functional and cross-market teams. • Experience managing media agencies and vendor relationships. • Ability to adapt global and regional media strategies to local market conditions. • Proven experience in building brand presence across paid, owned, and earned channels. • Proficiency in English , additional local languages relevant to European market will be considered as an advantage.
Benefits
Circle K's vision and mission and adheres to the values we live by. • Collaborative team player with a proactive approach to problem-solving. • Curious and open to new technologies to support business goals and drive effectiveness. • Strong organizational skills and attention to detail. • Can work autonomously and manage multiple campaigns simultaneously in a fast-paced environment.
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