Lead media measurement pillar for direct business analytics in a major insurance provider. Manage vendors, conduct tests, and analyze marketing performance with stakeholders.
Responsibilities
Lead the media measurement pillar of the Analytics & Reporting team
Responsible for managing media measurement vendors
Conduct incrementality tests
Reporting on results to senior stakeholders
Analyzing campaigns
Requirements
MMM - Advanced
Incrementality Testing
Analytics
R and/or Python
SQL
Excel
Minimum Required: Fluent in English
Minimum Required: Bachelor
Preferred: Masters
Benefits
Competitive salary and performance-based bonuses
Comprehensive benefits package
Career development and training opportunities
Dynamic and inclusive work culture within a globally renowned group
Private Health and Dental Insurance
Pension Plan
Meals tickets
Life Insurance
Job title
Marketing Decision Data Science Manager – Knowledge in MMM
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