About the role

Digital Marketing Executive creating engaging content for digital platforms at Canvas8. Responsible for managing LinkedIn, email campaigns, and driving audience engagement.

Responsibilities

Take ownership of our LinkedIn channel, managing content planning, creation, scheduling and performance to ensure a consistent and engaging presence
Write clear, compelling copy for social posts, emails and landing pages that align with our tone of voice and commercial goals
Create visual content – including graphics, GIFs and short videos – using tools such as Canva or Adobe Creative Suite
Manage community engagement, responding to comments and messages while fostering meaningful conversations and identifying brand advocates
Set up, monitor and optimise paid social campaigns on LinkedIn, ensuring effective targeting, budget management and ROI
Build and send email marketing campaigns in HubSpot, including list management, testing and reporting
Act as a brand guardian, ensuring all content and creative outputs consistently reflect our visual identity and tone of voice
Track and report on performance metrics across social, paid and email channels, sharing insights and recommendations for improvement
Stay up to date with digital trends and competitor activity, proactively suggesting new ideas and formats to enhance engagement
Collaborate with internal teams and external partners to support campaigns, events and PR activity, ensuring seamless execution and alignment with wider business objectives

3+ years of hands-on experience in digital marketing, ideally in a B2B setting
Experience managing a LinkedIn channel, including content, community engagement and paid campaigns
Experience using an email platform (preferably HubSpot) to build, send and report on campaigns
Ability to track and report on campaign performance, analysing data to provide clear insights
Strong copywriting skills for social media, email and landing pages
Experience creating visual content such as graphics, GIFs and short videos using tools including Canva or Adobe Creative Suite
Highly organised and able to manage multiple projects and campaigns at once
Creative and confident in generating ideas and experimenting with content formats
Detail-oriented, ensuring all content is polished, consistent and on-brand
Collaborative and able to work well across teams
Eager to learn, take on new challenges and stay up to date with digital marketing trends

Hybrid working (2 days at the office) with flexible start times
29 days paid holiday (including bank hols)
Interest-free ‘Life Unlock Loan’ for lump sum payments (rental deposits, sponsorship, etc.)
A personalised career development plan
Access to physical and mental wellbeing support, including two ‘Mental Wealth’ days
Pension, life insurance, cashback private health plan and cycle scheme
Summer Fridays, seasonal benefits and lots of staff socials
A friendly and welcoming team (pooches included)