Consumer Data Analyst at Bulk analyzing customer insights and behavior across sports nutrition landscape. Collaborating with marketing teams to drive consumer-centric decisions with data.
Responsibilities
Build and maintain robust ETL/ELT pipelines using DBT to clean, model, and transform data for analytics and activation
Manage the ingestion, validation, and structuring of marketing, transactional, and product data within BigQuery
Develop and optimise Tableau dashboards to monitor campaign performance, RFM cohorts, customer lifetime value (LTV), and CRM programme effectiveness
Partner with eCommerce and merchandising teams to analyse on-site customer journeys and identify optimisation opportunities
Conduct ad hoc analysis in BigQuery to uncover insights on customer behaviour, acquisition efficiency, retention drivers, and loyalty tipping points
Support the ongoing development of customer segmentation and broader consumer insight initiatives
Work closely with marketing teams to translate data into clear, actionable recommendations
Requirements
You'll have a touch of experience in an analytics or BI role (experience in eCommerce or marketing environments is advantageous!)
Strong SQL skills and experience working with cloud data warehouses such as BigQuery, Snowflake, or Azure Synapse
Experience with DBT (or similar data transformation tools)
Proficiency in Tableau (or equivalent BI tools, such as Power BI)
Solid understanding of ETL/ELT pipelines and data governance best practices
Highly desirable: Strong hands-on experience with Google Analytics 4 (GA4), including event tracking, funnel analysis, and attribution
Benefits
Monthly Bulk Bank Benefits Allowance 🏦 including a subsidised Gym Membership 🏋️
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