Hybrid Lead Engineer, CXE

at Brillio

• Job title: Lead Engineer, CXE
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Pune, India

About the role

• Lead Engineer specializing in digital analytics strategies for clients. Driving optimization through data insights and supporting technical implementations in a client-facing role.

Responsibilities

• Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy • Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights • Help Prioritize issues, use cases and analysis based on impact and feasibility. • Make recommendations based on analysis and industry driver to impact customer’s digital strategy • Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements • Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective • Support clients in their reporting, dash-boarding and ad-hoc analysis requirements • Use web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Optimizely and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements • Identify customer pain points and ideation for improving user engagement on digital channels • Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool. • Build detailed wireframes and manage their creative production in order to accomplish testing goals • Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools • Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client • Should be the primary business owner of Digital Analytics & Optimization implementation across different customer touchpoints • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives • Manage multiple client engagements simultaneously • Manage customer expectations appropriately and keep projects on schedule and within scope • Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimize online businesses • Work to educate clients on the best practices in relation to their specific industry and key business requirements • Keep accurate daily records of client billable time Additional Responsibilities: • Act as ‘the’ business owner and key strategic consultant for the clients • Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems • Support additional team members by mentoring and teaching • Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.

Requirements

• 6-8 years of relevant experience working in web analytics and testing/personalization workstreams or related field with a