Marketing Automation Engineer supporting Salesforce Marketing Cloud implementations and serving as a technical advisor. Passionate about developing custom solutions and delivering best-in-class outcomes.
Responsibilities
Supports Solution Architect through discovery, advising on level of effort and feasibility of technical components to support client priorities and objectives.
Builds out integrations between Marketing Cloud and external systems
Create and present solution documentation, keeping both internal and external stakeholders informed and engaged
Configure, test, document, implement and train on Salesforce Marketing Cloud throughout implementations
Create, edit and manipulate complex SQL, AMPScript SSJS and JSON.
Be able to edit existing HTML and CSS
Build audiences and segments using complex logic across multiple data sets
Make minor edits to creative files
Develop and adhere to rigorous QA process
Proactively present and deploy optimization activities
Partner with Analytics for access to do data and systems for analysis and reporting
Requirements
Bachelors degree in Marketing, Communications, Business Management, Computer Science, Information Technology, etc. or equivalent work experience
Three+ years of relevant Salesforce Marketing Cloud experience
Expertise in Salesforce Marketing Cloud Email Studio & Journey Builder, with additional expertise across CDP, Interaction Studio and Advertising Studio a plus
Understanding of data privacy and protection practices (CAN-SPAM, CASL, EU Privacy Directive, DPR, blacklisting, etc.)
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