HR Analyst engaging in data analysis and reporting at EcoRodovias. Contributing to HR policies, reports, and solutions for improved human resource management.
About the role
- Performance Data Analyst using data analysis to drive digital marketing insights at BetWarrior. Focused on performance metrics and collaboration across teams in a hybrid setup.
Responsibilities
- Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics
- Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM)
- Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey
- Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection
- Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.)
- Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting
- Collaborate with marketing, product, and BI teams to align business goals with the data strategy
- Collaborate with external agencies or small technical teams related to the area
Requirements
- 2 to 3 years of experience in data analysis, with a focus on performance and digital marketing
- Good familiarity with data analysis tools such as Looker Studio and PowerBI
- Familiarity with Google Analytics 4, including events and conversions
- Ability to generate actionable insights from performance campaigns and business KPIs
- Proficiency in Excel / Google Sheets, including dashboard creation, data compilation, and complex formulas
- Experience analyzing advertising campaigns and business metrics
- Familiarity with Firebase, Omega, Segment, or other attribution tools
- Fluent spoken and written English
- Bonus points if you also have
- Fluent spoken and written Portuguese
- Advanced use of artificial intelligence tools
- Knowledge of or experience in the iGaming industry
Benefits
- Professional development
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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