Civil Engineering Intern assisting with planning and design of civil engineering projects. Collaborating on site development and technical report preparation while gaining hands - on experience at CPL.
About the role
- Leading global audience marketing strategy for Building Engineering. Collaborating across teams to drive engagement, demand, and customer success.
Responsibilities
- Lead Autodesk’s global audience marketing strategy for Building Engineering
- Develop and refine personas, value propositions, positioning, and messaging
- Serve as the internal champion and subject-matter steward for the Building Engineering audience
- Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends
- Translate insights into actionable frameworks, ICP definitions, and audience-level narratives
- Partner with content and campaign teams to create high-impact assets
- Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns
- Define campaign objectives, success metrics, and core messages
- Partner with sales, technical sales, and industry strategy teams to align marketing programs
- Build strong relationships across product, marketing, PR, web, events, and education teams
Requirements
- 5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
- Deep understanding of the AEC industry trends and the needs of engineering professionals
- Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies
- Proven experience in planning and executing successful product launches, including go-to-market strategies
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
- Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
- BA/BS required, MBA or equivalent experience is a plus
Benefits
- Annual cash bonuses
- Commissions for sales roles
- Stock grants
- Comprehensive benefits package
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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