Hybrid AI Marketing Automation, Digital Manager

at Asure Software

• Job title: AI Marketing Automation, Digital Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Spark
• Location requirements: Hybrid, Austin, United States

About the role

• Digital Marketing Manager at Asure, driving AI-powered digital marketing strategies for demand generation. Collaborating across teams to optimize campaigns and enhance brand visibility in a competitive market.

Responsibilities

• The Digital Marketing Manager is a hands-on, AI-forward marketer responsible for accelerating pipeline through modern digital programs, content systems, and experimentation.
• Own digital programs that drive awareness and qualified demand across paid media, email, and web experiences—moving fast from insight to execution.
• Build an AI-enabled content and campaign production engine: generate, iterate, and adapt ads, landing page copy, emails, and nurture sequences with strong conversion fundamentals.
• Develop and scale segmented, personalized campaigns aligned to ICPs, verticals, and buyer personas—using AI to tailor messaging and offers without sacrificing coherence or quality.
• Create and optimize full-funnel digital journeys (ad → landing page → follow-up → nurture) with a test-and-learn mindset and clear performance targets.
• Collaborate with Sales and SDR teams to equip outbound and follow-up motions with AI-assisted messaging variations, talk-track aligned assets, and high-performing sequences.
• Partner with product and subject-matter experts to turn complex HR/payroll topics into clear, compelling, high-velocity digital content (guides, playbooks, toolkits, email courses, short-form social).
• Drive social amplification and executive visibility by producing AI-assisted content frameworks, post series, and campaign narratives that spark engagement in-market.
• Design and run an experimentation cadence: rapid A/B tests across creative, copy, offers, landing pages, and nurture paths—scaling winners and documenting learnings.
• Use AI to accelerate research and creative development: competitive scans, keyword/topic clustering, audience insight synthesis, and content outlines.
• Monitor performance and translate results into concrete actions—what to stop, start, double down on, and why—communicated clearly to stakeholders.
• Coordinate with internal resources and external partners (agencies/freelancers) to execute quickly, using AI to reduce bottlenecks and increase throughput.

Requirements

• Bachelor’s degree preferred; equivalent experience considered.
• 3–7+ years in digital marketing, growth marketing, demand generation, or a related B2B role.
• Proven, hands-on experience using AI (especially LLM-based tools) to produce, iterate, and optimize marketing assets at scale—ads, landing pages, email nurtures, content, and personalization.
• Working understanding of how modern AI systems operate (not just “using ChatGPT”): prompts and system instructions, context limitations, retrieval/grounding concepts, output evaluation, and common failure modes (hallucinations, bias, inconsistency).
• Experience building repeatable AI-enabled workflows (prompt libraries, templates, human-in-the-loop review, QA checklists, versioning) that increase speed and volume without degrading accuracy or brand voice.
• Ability to translate campaign goals into AI-driven execution strategies (segmentation, message variants, offer testing, audience insights, content clustering) and to document learnings in a way others can reuse.
• Comfort partnering cross-functionally with technical and operational stakeholders (RevOps, Product, Data/Analytics, Engineering as applicable) to define requirements for AI-assisted tooling, automation, and measurement.
• Strong fundamentals in conversion-oriented writing and digital funnel design (ads, landing pages, email nurtures), with a disciplined experimentation mindset.
• Experience running multi-touch digital campaigns and measuring impact across the funnel, including test design, performance analysis, and iteration.
• Experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms.
• Strong judgment around responsible AI use, including factual verification, privacy/PII considerations, and maintaining consistent brand standards.
• Highly organized, proactive, and able to manage multiple initiatives in parallel; builder mentality with clear ownership and accountability.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO