Hybrid Lead Machine Learning Engineer, Marketing Mix Modeling

Posted 7 hours ago

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About the role

  • Lead Machine Learning Engineer developing causal Marketing Mix Models to support Adobe’s global marketing decisions. Collaborating with cross-functional teams to ensure accurate measurement of marketing ROI.

Responsibilities

  • Develop both descriptive and predictive MMMs that accurately measure the incremental impact of marketing and non-marketing drivers
  • Expand our modeling solutions to support a growing number of geographic locations and product groups
  • Integrate additional measurement methodologies and data to ensure accurate measurement of marketing return on investment
  • Balance technical capabilities with practical business needs
  • Measure both short- and long-term impact of marketing to guide budget allocation across funnel stages to drive sustainable business growth
  • Communicate model results effectively to partners and executives
  • Continuously improve modeling techniques and capabilities as the analytical landscape evolves
  • Contribute to the overall growth of the team!

Requirements

  • MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or a related quantitative field
  • 3-4 years of experience in developing and operationalizing MMM and marketing science solutions
  • Strong technical expertise in MMM and ML algorithms, with the ability to connect model insights to business outcomes
  • Experience with experimentation/causal inference methods
  • Experience in deploying models from development to production environments
  • Proficiency in ML programming languages like Python, R, etc. and data querying languages (e.g. SQL)
  • Experience with cloud platforms for scalable model training and deployment
  • Strong communication skills and the ability to explain technical terms to business stakeholders
  • Ability to build positive working relationships and collaborate in cross-functional teams
  • A curious mind, passion, and motivation to learn new skills, tools, and techniques!

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

Job title

Lead Machine Learning Engineer, Marketing Mix Modeling

Job type

Experience level

Senior

Salary

$151,800 - $265,350 per year

Degree requirement

Postgraduate Degree

Tech skills

Location requirements

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